Ally Financial

Ally Financial Inc., known as GMAC until 2010, is an American bank holding company based in Delaware and runs its main office at the Ally Detroit Center in Detroit, Michigan. The company offers many important financial services to help people and businesses, such as car finance, online banking through a direct bank, loans for companies, vehicle insurance, mortgage loans, and other financing options.

Ally is one of the biggest companies in the United States for helping people buy cars. In 2025, it helped 4 million customers and created 1.3 million car loans. It is also listed among the largest banks in the United States by the amount of money it has. Ally has 3.5 million people who keep their money in its bank, with a total of 6.5 million personal bank accounts.

In 2025, Ally sold 573,000 cars through its SmartAuction online marketplace for auto auctions. This online service for selling cars started in the year 2000 and has helped many people buy and sell vehicles easily.

History

The company started in 1919 by General Motors as GMAC to help people buy cars. Later, it began offering vehicle insurance and other financial services.

Over the years, the company grew and changed names. In 2010, it became Ally Financial. It has provided many kinds of financial help, like loans and banking services, and has made changes to its business over time.

Sponsorships

In 2022, Ally promised to spend the same amount of money on ads for women's sports as it does for men's sports over the next five years.

Motorsports

NASCAR

In 2023, Ally became the official bank for NASCAR and tracks owned by NASCAR.

Hendrick Motorsports drivers who had Ally as their main sponsor included: Jack Sprague, Ricky Hendrick, Brian Vickers and Casey Mears (1998-2007), Jimmie Johnson (2019-2020), and Alex Bowman (2021-present).

Ally had the naming rights for the Cup Series race at Nashville Superspeedway from 2021 to 2024.

Other

Jimmie Johnson raced with Kamui Kobayashi and Simon Pagenaud in 2021; Mike Rockenfeller joined the team for the 2021 24 Hours of Daytona.

Title sponsorships

• The Ally Challenge, sponsored since 2018.
• Time Dealer of the Year award, sponsored since 2015.
• National Women's Soccer League, sponsored since 2021. National Women's Soccer League Players Association, sponsored since 2022.
• ACC women's basketball tournament, sponsored since 2023.
• Charlotte FC of Major League Soccer, sponsored since 2020.
• Rocket League Championship Series, sponsored since 2023.
• Miami International Auto Show, sponsored from 2014-2016.

Legal issues

2013 discrimination settlement

In December 2013, the Consumer Financial Protection Bureau and United States Department of Justice found that Ally Financial had treated some borrowers unfairly. The company had to pay money because many minority borrowers paid more for car loans between April 2011 and December 2013. This happened because the company let car dealers add extra charges to the loan prices, which was not fair to everyone. The company changed its ways after this.