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Virtual community

Adapted from Wikipedia · Discoverer experience

A fun virtual party scene set in the fictional land of Hyrule from The Legend of Zelda game.

A virtual community is a group of people who connect through social media, often going beyond real-world borders to share interests or work toward common goals. Some of the biggest virtual communities are online communities that use social networking services.

A virtual meeting held by a biodiversity community

Howard Rheingold wrote about virtual communities in his 1993 book, The Virtual Community. He shared his experiences on The WELL and talked about how people talk to each other through computers, social groups, and information science. He mentioned tools like Usenet, MUDs, MUSHes, MOOs, Internet Relay Chat, chat rooms, and electronic mailing lists. Rheingold showed how being part of a virtual community can help people feel better and benefit society.

Virtual communities encourage people to talk to each other, sometimes about a special hobby or just to chat. Members can share their passion using message boards, chat rooms, social networking websites, or virtual worlds. People often spend a lot of time on these sites, logging in and out every day.

Introduction

Exchange of information and support in a virtual space

A virtual community is a group of people who connect with each other online, even if they live far apart. These communities let people share ideas, make friends, and support one another, just like real-life communities do.

Virtual communities allow people to talk using many different ways to communicate, such as messaging and video calls. This has changed how we share information, making it easier than older methods like letters or phone calls. Scholars have studied these online groups for many years, exploring how they work and how they help people feel connected.

Purpose

A PLATO V terminal in 1981 displaying RankTrek application

Virtual communities bring together people from all over to share interests and work together. These groups can be for fun or for professional reasons. Members talk to each other in many ways, from casual chats to formal discussions. Tools like email lists help both personal friendships and work tasks in these online groups.

When designers create software for virtual communities, they focus on making the experience good for users. They test how people use the software to learn what works well and what doesn’t. These tests look at how quickly people learn to use the software, how satisfied they are, and how well they remember how to use it. This helps make sure everyone, no matter who they are, can talk and share ideas clearly in these online spaces.

Effects

Recent studies have examined how online groups help people dealing with health issues connect and share experiences. These groups let people talk openly with others who understand their situations, whether it's a rare condition or a serious illness. Many health care providers now create online spaces for patients to ask doctors questions and get support. These communities are especially helpful for people who can't easily meet others in person due to their health or location. Being part of these groups can help patients understand their conditions better and manage their health more effectively.

A Virtual therapy session for PTSD

Young people often feel disconnected from traditional politics and history, finding more interest in pop culture and personal expression. Social media has changed how people get involved in civic activities. Online platforms allow young people and others to share ideas, connect with others, and find new ways to engage with their communities beyond voting or joining organizations. Online volunteering has also been shown to boost personal growth and satisfaction for many participants.

In his book The Wealth of Networks, Yochai Benkler suggests that virtual communities create new ways for people to connect. While these online relationships might not replace close, personal ties, they still offer meaningful connections. Benkler argues that using the internet doesn't have to weaken our real-world relationships, as people can maintain both online and offline connections.

Identity online can be complex. While some believe the internet allows people to express themselves more freely and accept others, others argue that people sometimes pretend to be someone they're not, which can reinforce stereotypes. Online spaces offer chances to explore different parts of our identities, though this can also lead to misunderstandings. In gaming communities, for example, gender can influence how people see themselves as "gamers," and representation of diverse players in games remains a challenge.

Types

Internet-based

Since the mid-1990s, the Internet has helped create many virtual communities, like social networking sites and online groups. These communities let people connect through technology, even if they are far apart. People have been forming online bonds since the 1970s, using early systems and discussion groups. These communities work because members talk to each other and share ideas online.

Internet message boards

An online message board is a place where people can share thoughts on different topics. Users can start a discussion by posting a message, and others can reply later. Unlike talking in person, message boards do not need quick replies. Anyone can join, and they can read discussions even if they do not add their own ideas. Message boards can hold many users, unlike chat rooms.

Online chat rooms

After message boards became popular, people wanted to talk in real time. Chat rooms let people talk to others who are online at the same time. Early chat rooms, like those on CompuServe, had different topics for users to join. Today, chat rooms are on many websites, like Yahoo, MSN, and AOL. Users type messages to talk to others, and they can see who is in the chat room. This makes it feel like talking in real life, helping people form friendships.

Virtual worlds

Virtual worlds are very interactive communities where people create characters, called avatars, to live in a computer-made world. Users design their avatars and control what they do. These worlds are like games but without a specific goal. People can talk and interact with each other, just like in real life. For example, avatars can become friends or have relationships. Some popular virtual worlds include Second Life for older users and Whyville for younger users, where they can learn safely.

A party scene from Second Life set in Hyrule

Social network services

Social networking sites, like Facebook, Twitter, and Instagram, are very common virtual communities. Users create profiles and connect with friends. These sites help people stay in touch and share updates easily. Users can chat, share photos and videos, and join groups to meet others with similar interests.

Specialized information communities

Some online communities focus on specific topics, like cooking or baking. Websites like Taste of Home let users share tips and experiences. These communities help people with shared interests connect and learn from each other.

Howard Rheingold's study

Howard Rheingold wrote a book called The Virtual Community in 1993. In his book, he talked about how people can make friends and talk to each other online, even if they live far apart. He used an example from his own family to explain this: his young daughter noticed that her dad was talking to friends who were not in the room — they were online friends who sometimes met in person too.

Rheingold’s book helped people understand how online groups can connect people across distances and different times. Some thinkers believe this can change how we interact with others, both online and offline. Others worry that too much time online might change how we behave or think in real life.

Advantages of Internet communities

Internet communities let people share information quickly, something that's hard to do in real life. This helps people do many things from home, like shopping, paying bills, and finding facts. Online groups also have many discussions where people can talk about things like politics, getting help with technology, fun activities, health, and games. These communities work well because people can post messages and get answers fast. Another good thing is that users can feel like they belong to a group and can help each other easily and cheaply.

These online groups can also make money by charging for membership, subscriptions, or ads. People usually feel safe buying things online if the seller is trusted in the community. Virtual communities also cut out middlemen in buying and selling, linking buyers straight to sellers. This removes extra costs and makes deals simpler and cheaper.

Disadvantages of Internet communities

When people talk or share information online very quickly, it can be hard to know if what they're saying is true. There is no one checking each post to make sure it is good quality.

Some people can hide who they really are when they are online. This can let them play pretend games, but it can also make it easier for unsafe adults to try to trick children online.

Bullying can also happen more easily online because people can say hurtful things without ever seeing each other. They might think they won’t get in trouble for saying bad things.

There can also be problems with how different groups of people are shown online. Sometimes, only a few kinds of people are seen, and others are left out.

Images

People working together to encourage others to vote using computers and headsets.
People attending the ad:tech London conference in 2010, discussing trends and practices in online marketing and advertising.

Related articles

This article is a child-friendly adaptation of the Wikipedia article on Virtual community, available under CC BY-SA 4.0.

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