Siete Foods

Siete Foods

Garza Food Ventures LLC, doing business as Siete Foods, is an American company started in 2014 by Veronica Garza. The company makes special, nontraditional versions of traditional Mexican and Mexican-American foods. These foods are made without grains or dairy, which makes them different from the usual recipes people are used to.

According to Inc., Siete Foods helped create a new category of food that is both grain-free and dairy-free, using Mexican American staples. This means they offer tasty alternatives for people who want to enjoy these flavors without using grains or dairy products. Their work has brought new options to many people who are looking for different kinds of food.

History

The company started in Austin, Texas in 2014 by Veronica Garza. Veronica had health problems and her brother Roberto suggested she avoid grains, legumes, and dairy. This helped her, and her family made these changes too.

These ingredients are often used in Mexican, Mexican-American, and Tex-Mex foods, like tortillas. Veronica made new recipes for foods such as tortillas using different ingredients, like almond flour. She sold them from her home and soon was making 50 dozen tortillas each weekend with her family’s help. In 2014, a local food store called Austin's Wheatsville Food Co-op began selling her products. By 2016, bigger stores like Whole Foods carried her items too. In Canada, the online store Natura Market also sells Siete products. According to Inc., the company helped create new grain-free and dairy-free Mexican American foods.

The company’s name, Siete, means “seven” in Spanish. It stands for Veronica, her parents, and her four siblings, who all work for the company. In 2024, PepsiCo announced it would buy the company, and the purchase was completed in January 2025.

Products

As of 2022, Siete Foods offered many tasty items such as tortillas, refried beans, tortilla chips, hard taco shells, cookies, seasoning mixes, and hot sauces. They had 60 different products available. That same year, they made their first corn product—a special tortilla chip made with the help of Nixta, a company that focuses on traditional ways to prepare maize using nixtamalization methods.

The company also published a cookbook in 2022 called The Siete Table: Nourishing Mexican-American Recipes From Our Kitchen.

Juntos fund

Siete Foods has a program called the Juntos fund. This fund helps small food businesses owned by Latino and Hispanic families. It gives them money so they can grow and share their tasty recipes with more people.