WRBO

WRBO (103.5 FM) was a radio station in Germantown, Tennessee. It served the Memphis metropolitan area. The station was owned by Cumulus Media. It played urban adult contemporary music. This included both new and classic R&B songs. The studios were in the Memphis Radio Group building in East Memphis. The transmitter was in Olive Branch, Mississippi.

History

From 1966 to 1998, the radio station on 103.5 FM was licensed to New Albany, Mississippi, serving the Tupelo area. Over the years, it changed its call letters and music style.

In 1997, a company from Massachusetts bought the station and planned to move it to the bigger Memphis, Tennessee area. By May 1, 1998, the station was re-licensed to Como, Mississippi and started broadcasting with the call letters WRBO. It began playing classic R&B music in June 1998.

Later, the station was bought by different companies. In 2011, WRBO started adding more current R&B songs to its playlist while still playing classic ones. Today, it features popular morning shows and competes with another local station.