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1968 United States presidential election

Adapted from Wikipedia · Discoverer experience

Richard Nixon gives his famous 'victory' sign during his 1968 presidential campaign in Pennsylvania.

Presidential elections were held in the United States on November 5, 1968. The Republican ticket of former Vice President Richard Nixon and Maryland governor Spiro Agnew defeated the Democratic ticket of incumbent Vice President Hubert Humphrey and Senator Edmund Muskie, as well as the American Independent Party ticket of former Alabama governor George Wallace and general Curtis LeMay. This election happened during a very busy and difficult time in American history.

Many important events affected the election. There were protests against the Vietnam War, and sad events like the death of civil rights leader Martin Luther King Jr. and Robert F. Kennedy. President Lyndon B. Johnson decided not to run for re-election, which changed the race for the Democratic nomination.

Nixon promised to bring stability and new leadership, especially on issues like the Vietnam War and keeping cities safe. He won the election by a very small margin, which showed how closely divided the country was at that time. This election also marked important changes in how people voted, especially after new laws helped protect voting rights for all Americans.

Background

In the 1964 U.S. presidential election, Democratic President Lyndon B. Johnson won by a large margin against Republican Senator Barry Goldwater. During his time in office, Johnson achieved many important goals, including passing major laws to help people and exploring space.

Lyndon B. Johnson, the incumbent president in 1968, whose second and only full term expired at noon on January 20, 1969

However, his popularity did not last long. The country faced many problems, including disagreements about race and foreign policy. The Vietnam War caused many people to lose trust in Johnson's leadership. The war became very difficult, and many Americans began to wonder if it was worth continuing. These challenges made it hard for Johnson to keep the support of the nation.

Republican Party nomination

Main article: 1968 Republican Party presidential primaries

Richard Nixon campaign rally, July 1968

Nixon became the Republican Party’s nominee for president in 1968. He started his campaign early and had strong support from party leaders. Nixon had lost two big elections before, but he worked hard and had a good team helping him.

Other Republicans tried to win the nomination too, like George W. Romney and Ronald Reagan, but they couldn’t catch up to Nixon. He won most of the votes in the primaries and secured the nomination at the convention in Miami Beach, Florida. Nixon picked Spiro Agnew, the governor of Maryland, to be his running mate.

Republican Party (United States)1968 Republican Party ticket
Richard NixonSpiro Agnew
for Presidentfor Vice President
36th
Vice President of the United States
(1953–1961)
55th
Governor of Maryland
(1967–1969)
Campaign
Candidates in this section are sorted by date of withdrawal from the nomination race
Ronald ReaganNelson RockefellerHarold StassenGeorge W. Romney
Governor of California
(1967–1975)
Governor of New York
(1959–1973)
Former president of the University of Pennsylvania
(1948–1953)
Governor of Michigan
(1963–1969)
CampaignCampaignCampaign
Lost nomination: August 8, 1968
1,696,632 votes
Lost nomination: August 8, 1968
164,340 votes
Lost nomination: August 8, 1968
31,665 votes
Withdrew: February 28, 1968
4,447 votes
Ronald Reagan: 1,696,632 (37.93%)
Richard Nixon: 1,679,443 (37.54%)
James A. Rhodes: 614,492 (13.74%)
Nelson Rockefeller: 164,340 (3.67%)
Unpledged: 140,639 (3.14%)
Eugene McCarthy (write-in): 44,520 (1.00%)
Harold Stassen: 31,655 (0.71%)
John Volpe: 31,465 (0.70%)
Others: 21,456 (0.51%)
George Wallace (write-in): 15,291 (0.34%)
Robert F. Kennedy (write-in): 14,524 (0.33%)
Hubert Humphrey (write-in): 5,698 (0.13)
Lyndon B. Johnson (write-in): 4,824 (0.11%)
George W. Romney: 4,447 (0.10%)
Raymond P. Shafer: 1,223 (0.03%)
William Scranton: 724 (0.02%)
Charles H. Percy: 689 (0.02%)
Barry Goldwater: 598 (0.01%)
John Lindsay: 591 (0.01%)
The Republican Convention Tally
President(before switches)(after switches)Vice PresidentVice-presidential votes
Richard Nixon6921238Spiro Agnew1119
Nelson Rockefeller27793George W. Romney186
Ronald Reagan1822John V. Lindsay10
Ohio governor James A. Rhodes55Massachusetts senator Edward Brooke1
Michigan governor George W. Romney50James A. Rhodes1
New Jersey senator Clifford Case22not voting16
Kansas senator Frank Carlson20
Arkansas governor Winthrop Rockefeller18
Hawaii senator Hiram Fong14
Harold Stassen2
New York City mayor John V. Lindsay1

Democratic Party nomination

Main article: 1968 Democratic Party presidential primaries

Other major candidates

The following candidates were often talked about by news stations, appeared in public opinion polls, or ran campaigns beyond their home states. Humphrey got 166,463 votes in the primaries.

Enter Eugene McCarthy

Because President Lyndon B. Johnson had only been elected once in 1964 and had served less than two full years before that, the rules did not stop him from running again in 1968. At the start of 1968, most people thought Johnson would run and win the Democratic nomination easily.

However, as more people disagreed with Johnson's handling of the Vietnam War, it became clear that someone else might challenge him. Senator Robert F. Kennedy of New York, who spoke out against Johnson’s policies, decided not to run at first. But things changed when a big attack called the Tet Offensive happened in Vietnam in January 1968. This made people lose faith in Johnson's promises about ending the war.

Then, Senator Eugene McCarthy of Minnesota decided to run against Johnson. He focused on the New Hampshire primary, where he got 42% of the vote compared to Johnson's 49%. This strong showing made McCarthy look like a real contender. Just a few days later, Robert F. Kennedy announced he would also run.

Johnson withdraws

Main article: Withdrawal of Lyndon B. Johnson from the 1968 United States presidential election

On March 31, 1968, President Johnson gave a speech saying he would stop bombing North Vietnam to try for peace. At the end of the speech, he surprised everyone by saying he would not run for re-election. He explained that with problems at home and abroad, he needed to focus on being president full-time.

After Johnson dropped out, the Democratic Party split into different groups. Some supported Humphrey, Johnson’s Vice President. Others backed McCarthy or Robert F. Kennedy. There were also those who supported George Wallace, a former governor of Alabama, who ran on a separate ticket.

Contest

After Johnson left the race, Vice President Hubert Humphrey announced he was running. Robert F. Kennedy won several primaries, as did Eugene McCarthy. But Humphrey focused on winning support from party leaders in states that did not hold primaries.

Tragedy struck on June 5, 1968, when Robert F. Kennedy was shot after a speech in Los Angeles. He died the next day. This changed everything for the race.

Democratic Convention and antiwar protests

Robert Kennedy’s death made Humphrey the likely nominee. But many people who opposed the Vietnam War were unhappy with him because they thought he supported Johnson’s policies.

When the Democratic Convention met in Chicago in August 1968, many young people came to protest the war. There were violent clashes between protesters and police, which were shown on TV. This bad publicity hurt Humphrey’s campaign.

Humphrey chose Senator Edmund Muskie of Maine as his running mate. He had been a strong supporter of environmental issues.

Endorsements

Hubert Humphrey

Robert F. Kennedy

Eugene McCarthy

George McGovern (during convention)

Democratic Party (United States)1968 Democratic Party ticket
Hubert HumphreyEdmund Muskie
for Presidentfor Vice President
38th
Vice President of the United States
(1965–1969)
U.S. Senator
from Maine
(1959–1980)
Campaign
Candidates in this section are sorted by date of withdrawal from the nomination race
Eugene McCarthyGeorge McGovernChanning E. PhillipsLester MaddoxRobert F. KennedyLyndon B. Johnson
U.S. senator from Minnesota
(1959–1971)
U.S. senator from South Dakota
(1963–1981)
Reverend at Lincoln Temple
from Washington, D.C.
Governor of Georgia
(1967–1971)
U.S. senator from New York
(1965–1968)
36th
President of the United States
(1963–1969)
CampaignCampaignCampaignCampaignCampaign
Lost nomination: August 29, 1968
2,914,933 votes
Lost nomination: August 29, 1968
0 votes
Lost nomination: August 29, 1968
0 votes
Withdrew and endorsed George Wallace: August 28, 1968
0 votes
Assassinated: June 5, 1968
2,305,148 votes
Withdrew and endorsed Hubert Humphrey: March 31, 1968
383,590 votes
Eugene McCarthy: 2,914,933 (38.7%)
Robert F. Kennedy: 2,304,542 (30.6%)
Stephen M. Young: 549,140 (7.3%)
Lyndon B. Johnson: 383,048 (5.1%)
Roger D. Branigin: 238,700 (3.2%)
George Smathers: 236,242 (3.1%)
Hubert Humphrey: 166,463 (2.2%)
Unpledged: 670,328 (8.9%)
George Wallace: 33,520 (0.4%)
Richard Nixon (write-in): 13,035 (0.2%)
Nelson A. Rockefeller: 5,116 (0.1%)
Ronald Reagan (write-in): 4,987 (0.1%)
Ted Kennedy: 4,052 (0.1%)
Others: 10,963 (0.1%)
Balloting
Presidential tallyVice Presidential tally
Hubert Humphrey1759.25Edmund S. Muskie1942.5
Eugene McCarthy601Not Voting604.25
George S. McGovern146.5Julian Bond48.5
Channing Phillips67.5David Hoeh4
Daniel K. Moore17.5Edward M. Kennedy3.5
Edward M. Kennedy12.75Eugene McCarthy3.0
Paul W. "Bear" Bryant1.5Others16.25
James H. Gray0.5
George Wallace0.5

American Independent Party nomination

See also: George Wallace 1968 presidential campaign

The American Independent Party chose former Alabama Governor George Wallace as its candidate for president in 1968. Wallace was known for his strong views on keeping different racial groups separate, which many people did not support. His campaign had a big impact, especially in the southern United States. Although he did not win the election, his votes came mostly from younger men and workers in some northern and midwestern states.

Wallace’s goal was not to win the election but to make sure no one got enough votes to win right away. His running mate was retired General Curtis LeMay. Before choosing LeMay, Wallace considered other people for this role, but they could not agree on important issues.

Other parties and candidates

Other candidates included Eldridge Cleaver for the Peace and Freedom Party, Henning Blomen for the Socialist Labor Party, Fred Halstead for the Socialist Workers Party, and Charlene Mitchell for the Communist Party, who was the first African-American woman to run for president. Some people also made humorous or protest votes, like a pig named Pigasus.

1968 American Independent Party ticket
George WallaceCurtis LeMay
for Presidentfor Vice President
45th
Governor of Alabama
(1963–1967)
Chief of Staff of the United States Air Force
(1961–1965)
Campaign

General election

The election on November 5, 1968, was very close. It was not until the next morning that news networks could say Richard Nixon had won. Nixon won key states like California, Illinois, and Ohio by very small margins. If Hubert Humphrey had won all three, he would have been president. If he had won just two, George Wallace might have stopped either candidate from getting enough votes to win, and the decision would have gone to Congress.

Nixon won with just over half the votes, but his victory in the Electoral College was much larger. He got 301 electoral votes from 32 states. Humphrey got 191 electoral votes from 13 states, and Wallace got 46 electoral votes from five states. This election was one of the closest in American history.

PublisherDatePrediction
1964 resultNov 3, 1964D: 486, R: 52
1968 resultNov 5, 1968A: 45, D: 191, R: 301
NewsweekOct 27, 1968A: 56, D: 46, R: 287, Tossup: 149
Associated PressOct 20, 1968A: 45, D: 17, R: 222, Tossup: 154
N.Y. TimesOct 6, 1968A: 64, D: 28, R: 380, Tossup: 64
The Washington PostOct 6, 1968A: 53, D: 46, R: 346, Tossup: 93
CBSOct 28, 1968A: 58, D: 25, R: 270, Tossup: 185
CQOct 25, 1968A: 53, D: 32, R: 317, Tossup: 136

Results

Nixon's win changed American politics. Before 1968, the Democratic Party usually won elections. But after this election, Republicans started winning more often. This shift stayed until 2004.

The election also changed voting in the South. Many people there stopped voting for Democrats. Now, Republicans often won in those areas. This made it harder for Democrats to win national elections.

  • Results by state, shaded according to winning candidate's percentage of the vote

  • Results by county, shaded according to winning candidate's percentage of the vote

  • Results by district, shaded according to winning candidate's percentage of the vote

Cartographic gallery

  • Presidential election results by county

  • Republican presidential election results by county

  • Democratic presidential election results by county

  • American Independent presidential election results by county

  • "Other" presidential election results by county

  • Cartogram of presidential election results by county

  • Cartogram of Republican presidential election results by county

  • Cartogram of Democratic presidential election results by county

  • Cartogram of American Independent presidential election results by county

  • Cartogram of "Other" presidential election results by county

Results by state

Source:

States that flipped from Democratic to Republican

States that flipped from Republican to American Independent

States that flipped from Democratic to American Independent

Close states

States where margin of victory was less than 5 percentage points (223 electoral votes):

States where margin of victory was more than 5 percentage points, but less than 10 percentage points (155 electoral votes):

Notes: In Alabama, Wallace was the official Democratic Party nominee, while Humphrey ran on the ticket of short-lived National Democratic Party of Alabama, loyal to him as an official Democratic Party nominee.

In North Carolina one Nixon Elector cast his ballot for George Wallace (President) and Curtis LeMay (Vice President).

Statistics

Counties with Highest Percent of Vote (Republican)

  1. Hooker County, Nebraska 87.94%
  2. Jackson County, Kentucky 84.09%
  3. McIntosh County, North Dakota 82.65%
  4. McPherson County, South Dakota 80.34%
  5. Sioux County, Iowa 80.04%

Counties with Highest Percent of Vote (Democratic)

  1. Duval County, Texas 88.74%
  2. Jim Hogg County, Texas 82.06%
  3. Washington, D.C. 81.82%
  4. Webb County, Texas 79.65%
  5. Suffolk County, Massachusetts 75.62%

Counties with Highest Percent of Vote (American Independent)

  1. Geneva County, Alabama 91.73%
  2. George County, Mississippi 91.20%
  3. Lamar County, Alabama 88.25%
  4. Calhoun County, Mississippi 87.80%
  5. Holmes County, Florida 87.21%
States/districts won by Nixon/Agnew
States/districts won by Humphrey/Muskie
States/districts won by Wallace/LeMay
Richard Nixon
Republican
Hubert H. Humphrey
Democratic
George Wallace
American Independent
MarginMargin
swing
State Total
Stateelectoral
votes
#%electoral
votes
#%electoral
votes
#%electoral
votes
#%%#
Alabama10146,92313.99-196,57918.72-691,42565.8610-494,846-47.13-83.8%1,049,917AL
Alaska337,60045.28335,41142.65-10,02412.07-2,1892.6434.5%83,035AK
Arizona5266,72154.785170,51435.02-46,5739.56-96,20719.7618.8%486,936AZ
Arkansas6189,06231.01-184,90130.33-235,62738.656-46,565-7.6413.1%609,590AR
California403,467,66447.82403,244,31844.74-487,2706.72-223,3463.0821.4%7,251,587CA
Colorado6409,34550.466335,17441.32-60,8137.50-74,1719.1432.2%811,199CO
Connecticut8556,72144.32-621,56149.48876,6506.10--64,840-5.1629.5%1,256,232CT
Delaware396,71445.12389,19441.61-28,45913.28-7,5203.5125.7%214,367DE
D.C.331,01218.18-139,56681.823----108,554-63.647.4%170,578DC
Florida14886,80440.5314676,79430.93-624,20728.53-210,0109.6011.9%2,187,805FL
Georgia12380,11130.40-334,44026.75-535,55042.8312-155,439-12.43-11.9%1,250,266GA
Hawaii491,42538.70-141,32459.8343,4691.47--49,899-21.1236.4%236,218HI
Idaho4165,36956.79489,27330.66-36,54112.55-76,09626.1328.0%291,183ID
Illinois262,174,77447.08262,039,81444.15-390,9588.46-134,9602.9221.9%4,619,749IL
Indiana131,067,88550.2913806,65937.99-243,10811.45-261,22612.3024.7%2,123,597IN
Iowa9619,10653.019476,69940.82-66,4225.69-142,40712.1936.2%1,167,931IA
Kansas7478,67454.847302,99634.72-88,92110.19-175,67820.1329.2%872,783KS
Kentucky9462,41143.799397,54137.65-193,09818.29-64,8706.1434.5%1,055,893KY
Louisiana10257,53523.47-309,61528.21-530,30048.3210-220,685-20.11-18.4%1,097,450LA
Maine4169,25443.07-217,31255.3046,3701.62--48,058-12.2325.4%392,936ME
Maryland10517,99541.94-538,31043.5910178,73414.47--20,315-1.6429.3%1,235,039MD
Massachusetts14766,84432.89-1,469,21863.011487,0883.73--702,374-30.1222.6%2,331,752MA
Michigan211,370,66541.46-1,593,08248.1821331,96810.04--222,417-6.7326.9%3,306,250MI
Minnesota10658,64341.46-857,73854.001068,9314.34--199,095-12.5315.2%1,588,510MN
Mississippi788,51613.52-150,64423.02-415,34963.467-264,705-40.44-4.7%654,509MS
Missouri12811,93244.8712791,44443.74-206,12611.39-20,4881.1329.2%1,809,502MO
Montana4138,83550.604114,11741.59-20,0157.29-24,7189.0127.4%274,404MT
Nebraska5321,16359.825170,78431.81-44,9048.36-150,37928.0133.2%536,851NE
Nevada373,18847.46360,59839.29-20,43213.25-12,5908.1625.3%154,218NV
New Hampshire4154,90352.104130,58943.93-11,1733.76-24,3148.1836.0%297,298NH
New Jersey171,325,46746.10171,264,20643.97-262,1879.12-61,2612.1333.9%2,875,395NJ
New Mexico4169,69251.854130,08139.75-25,7377.86-39,61112.1031.1%327,281NM
New York433,007,93244.30-3,378,47049.7643358,8645.29--370,538-5.4631.8%6,790,066NY
North Carolina13627,19239.5112464,11329.24-496,18831.261131,0048.2520.6%1,587,493NC
North Dakota4138,66955.94494,76938.23-14,2445.75-43,90017.7133.8%247,882ND
Ohio261,791,01445.23261,700,58642.95-467,49511.81-90,4282.2828.2%3,959,698OH
Oklahoma8449,69747.688301,65831.99-191,73120.33-148,03915.7027.2%943,086OK
Oregon6408,43349.836358,86643.78-49,6836.06-49,5676.0533.8%819,622OR
Pennsylvania292,090,01744.02-2,259,40547.5929378,5827.97--169,388-3.5726.6%4,747,928PA
Rhode Island4122,35931.78-246,51864.03415,6784.07--124,159-32.2529.5%385,000RI
South Carolina8254,06238.098197,48629.61-215,43032.30-38,6325.79-12.0%666,982SC
South Dakota4149,84153.274118,02341.96-13,4004.76-31,81811.3122.5%281,264SD
Tennessee11472,59237.8511351,23328.13-424,79234.02-47,8003.8314.8%1,248,617TN
Texas251,227,84439.87-1,266,80441.1425584,26918.97--38,960-1.2725.6%3,079,406TX
Utah4238,72856.494156,66537.07-26,9066.37-82,06319.4229.1%422,568UT
Vermont385,14252.75370,25543.53-5,1043.16-14,8879.2241.8%161,404VT
Virginia12590,31943.3612442,38732.49-321,83323.64-147,93210.8718.2%1,361,491VA
Washington9588,51045.12-616,03747.23996,9907.44--27,527-2.1122.5%1,304,281WA
West Virginia7307,55540.78-374,09149.60772,5609.62--66,536-8.8227.1%754,206WV
Wisconsin12809,99747.8912748,80444.27-127,8357.56-61,1933.6228.0%1,691,538WI
Wyoming370,92755.76345,17335.51-11,1058.73-25,75420.2533.4%127,205WY
TOTALS:53831,783,78343.4230131,271,83942.721919,901,11813.5346511,9440.7023.3%73,199,998US
Missouri, 1.13% (20,488 votes)
Texas, 1.27% (38,960 votes)
Maryland, 1.64% (20,315 votes)
Washington, 2.11% (27,527 votes)
New Jersey, 2.13% (61,261 votes)
Ohio, 2.28% (90,428 votes) (tipping point state for Nixon win)
Alaska, 2.64% (2,189 votes)
Illinois, 2.92% (134,960 votes) (tipping point state for Humphrey win)
California, 3.08% (223,346 votes)
Delaware, 3.51% (7,520 votes)
Pennsylvania, 3.57% (169,388 votes)
Wisconsin, 3.62% (61,193 votes)
Tennessee, 3.83% (47,800 votes)
Kentucky, 5.14% (64,870 votes)
Connecticut, 5.16% (64,840 votes)
New York, 5.46% (370,538 votes)
South Carolina, 5.79% (38,632 votes)
Oregon, 6.05% (49,567 votes)
Michigan, 6.73% (222,417 votes)
Arkansas, 7.64% (46,565 votes)
Nevada, 8.17% (12,590 votes)
New Hampshire, 8.17% (24,314 votes)
North Carolina, 8.25% (131,004 votes)
West Virginia, 8.82% (66,536 votes)
Montana, 9.01% (24,718 votes)
Colorado, 9.14% (74,171 votes)
Vermont, 9.22% (14,887 votes)
Florida, 9.60% (210,010 votes)

National voter demographics

Source: Congressional Quarterly Weekly Report. "Group Analysis of the 1968 Presidential Vote" XXVI, No. 48 (November 1968), p. 3218.

Voter demographics in the South

Source: Congressional Quarterly Weekly Report. "Group Analysis of the 1968 Presidential Vote", XXVI, No. 48 (November 1968), p. 3218.

Estimated voting age population

In October 1968, officials guessed that about 121.5 million people were old enough to vote. This included people in the military, whether they were in the United States or somewhere else. If we only count people living in the United States, it was about 120 million. If we just look at everyday people not in the military, it was about 118.5 million.

The 1968 presidential vote by demographic subgroup
HumphreyNixonWallace
Gender
Men414316
Women454312
Age
Under 30473815
30-49444115
50 or Older414712
Race
White384715
Non-White85123
Religion
Protestant354916
Catholic59338
Education
College37549
High School424315
Grade School523315
Occupation
Business345610
White Collar414712
Manual503515
Farmer295120
Party ID
Republican9855
Democrat741214
Independent314425
Region
East50437
Midwest44479
South313633
West44497
Union Status
Union Family562915
NBC sample precincts 1968 election
% Humphrey% Nixon% Wallace
High income urban32635
Middle income urban434413
Low income urban691912
Rural (all income)334621
African-American neighborhoods9451
Italian neighborhoods513910
Slavic neighborhoods652411
Jewish neighborhoods81172
Unionized neighborhoods612910
NBC sample precincts 1968 election: South only
% Humphrey% Nixon% Wallace
Middle income urban neighborhoods284032
Low income urban neighborhoods571825
Rural (all income)293041
African-American neighborhoods9532
Hispanic neighborhoods9271

Images

Official portrait of President Richard Nixon from his time in office.

Related articles

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